Digital Marketing Specialist

Position: Digital Marketing Specialist
- Scheme: On-site
- Area of expertise of the position: Digital Marketing
- Location: Polanco, CDMX

**About the company**: Investment and asset management company focused on real estate and private equity.

**Requirements**:

- Academic studies: Marketing or Business Administration or a related field.
- Proficiency in both traditional and digital marketing tools.
- Experience in research methods using data analysis software.
- Technical knowledge of SEO/SEM positioning campaigns.
- Strong computer skills including MS Office, web analytics, and Google AdWords.
- Familiarity with customer relationship management and content management software.
- Excellent communication and presentation skills.
- Experience (years and position): 5+ years of experience within the Marketing industry
- Languages: Professional English, Spanish
- Programs to be mastered: MS Word, MS Powerpoint, Photoshop, Web tools, Adwords, social media platforms.

**Responsibilities**:

- Prepare marketing brochures, SEO for creative website design, and graphics presentation. Creative design and digital marketing.
- Manage social media: Instagram, Facebook, Linkedin, etc.
- Conduct studies to analyze customer behavior (e.g., purchasing habits, trends, and preferences).
- Design and implement effective marketing campaigns.
- Set up tracking systems for online marketing activities.
- Identify and analyze competitors.
- Prepare reports by gathering and analyzing sales data.
- Collaborate with the design department to produce promotional materials.
- Create clear and creative marketing text for our products.
- Organize promotional activities for new products/services.
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders

**Soft skills and characteristics**:

- Attention to detail
- Teamwork
- Organization
- Proactivity
- Creativity
- Order
- Communication
- Problem-solving ability
- Positive attitude
- Honesty and integrity
- Initiative

**Offer**:

- Gross Monthly Salary Range: MXN $20,000.00 as an independent contractor
- Hours: 8:00 am to 5:00 pm PST

Tipo de puesto: Tiempo completo

Salario: $20,000.00 - $27,000.00 al mes

Horario:

- Turno de 8 horas

Lugar de trabajo: In person