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**Overview****We Are PepsiCo**- PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes**LAY'S ®?, DORITOS ®?, CHEETOS ®?, GATORADE ®?, PEPSI ®?, QUAKER ®?** and more.
PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).
pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.Our employees drive our culture.
No two days are the same; we are dynamic and fullof passionate teams that embrace new ideas through our collaborative spirit.
At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes.
We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice.
At PepsiCo we create a Space to be y( )u.
**Join PepsiCo, dare to transform.
****Responsibilities****Digital & Media Strategy Sr.
Manager, LATAM****Main purpose**The Digital Media Strategy Sr.
Manager is responsible for support the region on sharing best practices, driving digital and data drive mindset, implement real-time optimization for digital media buying.
Understand and customize approach taking into consideration the differences among the region, however delivering a future forward vision of media and digital strategy to all Latam region.Ability to use differences to enhance knowledge and learning among countries and flexibility to perceive commonalities that could be leverage as well in order to drive productivity and agility for the team.Support local team on best practices, prioritization among media players and visibility.Ensure businesess are levareging Total Connections Plan (ex.
Addressable audience model, ROI inspired, scorecard, etc.).
**Your Impact**As the Digital & Media Strategy Sr.
Manager, LATAM your scope will consist of:- Share and support regional and local teams on driving **Performance Marketing** mind-set to ensuring PepsiCo Latam is perceived as an innovative company and aligned with Digital evolution.- Leverage Global connection to assure Latam is following global priorities, as well as leveraging the most of JBP's and being actively participating on the new launches, tools and services