**Position Name: Digital trafficker**
**Job purpose**:In charge of our visibility at an organic or natural level, in search results, and in planning advertising campaign strategies.
**REQUIRED QUALIFICATIONS**
**Education**
Advertising, Marketing, Social Communication, Design, or related careers with an emphasis on Digital Marketing.
**Training or Expertise**
Knowledge and experience in Facebook ADS, Google Ads, LinkedIn Ads, and digital media plan especially in web traffic and lead generation.
Desirable certification in Google AdWords.
**Experience**
Minimum 3 years of experience in optimization strategy planning and pay-per-click.
**JOB FUNCTIONS**
Lead the demand generation strategy to help the company increase short
- and long-term sales.
Elaborate and implement internet advertising campaigns, in order to increase the visibility of the brand and achieve its objectives.
Account performance analysis and research of new advertising opportunities.
Specialist in Search Engine Optimization strategies.
Know and manage Google tools (Analytics, Search Console, AdWords Advanced), SEMrush.
Perform website audits, (indexing, authority, trust flow, citation flow, backlinks, analytics. webmaster's tools, speed, etc.)
Propose content improvement ideas to improve the visibility and SEO positioning
Participate in the definition of campaign strategy and multi-channel marketing plans.
Monitor the organic positioning and communicate performance reports
Maximize performance and CPA/ROI, as well as the main KPIs of the campaigns.
Research and keep abreast of the latest digital marketing trends
Client service and interaction skills are needed most of the time.
**JOB AND ROLE DESCRIPTION**
**REQUIRED SKILLS**
Analytical, critical, and strategic thinking skills.
Strong communication skills, interpersonal skills, and executive capabilities to interact with different organizational areas and profiles.
Customer Service experience.
Effective communication (oral, written)
Good adaptability results-oriented, and team player.
Excellent time management skills
Strong organizational and multi-tasking skills
Superior attention to detail
Ability to work in and thrive in a fast-paced environment
Integrity and professionalism
Positive and upbeat attitude
**Full-time job Monday
- Friday 9:00 AM -6:00 PM EST**
**Internet and computer must be covered by the employee**
**Salary**: From $21,760.00 per month
**Experience**:
- optimization strategy planning and pay-per-click.: 3 years (required)
- USA-Based work: 1 year (required)
**Language**:
- English (required)
