DescriptionJob briefA Trafficker will serve as a key member of the marketing team in order to increase brand awareness, driveconversions, reduce cost per lead and ultimately generate revenue.This position requires a big-picture thinker with the ability to effectively manage paid marketing campaignsacross video, audio, paid search, social, and programmatic channels continually monitoring marketingeffectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.**Requirements**:- Bilingual: Fluent in English and Spanish.- Bachelor's degree in business, advertising, marketing, or communications.- 3+ years of experience in Paid Marketing planning and execution.- Success driving results across paid search, paid social, display and affiliatechannels both mobile and desktop (e.G., Facebook/IG, Twitter,Linkedin,Google, Bing, Tik Tok)- Understanding of optimization algorithms, bid types, targeting, and buyingstrategies across existing and emerging marketing platforms.- Proven experience with Meta Business Suite, Google Ads Manager andmodern business intelligence tools.**Responsibilities**:- Conduct customer, competitive, keyword and industry research that yieldshigh-performing creative, campaigns, and bidding strategies.- Provide data-driven recommendations to the creative team to inform newasset creation- Optimize spending strategy leveraging key target audience segments,geographies, audience funnel opportunities, and a strong A/B testingframework.- Monitors and reports on KPIs, general advertising and trends to inform newand existing marketing and communications strategies.- Partner with external agency to structure, launch and manage campaignsusing relevant third-party advertising platforms.- Actively identify new opportunities for optimizations and testing and workwith internal analytics teams and external agencies to assess opportunityand feasibility.