**Job Number** 23061417
**Job Category** Brand Management
**Location** Mexico Regional Office, Ejercito Nacional No.
350 Suite 4C, Mexico City, MÉX, Mexico
**Schedule** Full-Time
**Located Remotely?
** Y
**Relocation?
** N
**Position Type** Management
***
**CANDIDATE PROFILE**
**Experience and Education**
- 5 to 7 years of relevant experience in luxury and/or hospitality and/or brand marketing, demonstrating progressive career growth and a pattern of exceptional performance
- Creative thinking, strong communication skills and the ability to work across multiple functions
- Ability to manage the interests and demands of various internal and external stakeholders
- Demonstrated project management skills to deliver concrete actions and results
- Previous successful work experience in multi-discipline environment
- Experience in managing large projects, including marketing plans and luxury positioning
- University degree or equivalent in Brand / Marketing, MBA a plus
**CORE WORK ACTIVITIES**
**Brand Marketing, Strategy, Planning & Performance**
- Work in close collaboration with Director, Luxury Brands to create an annual marketing plan for each MILUX brand and special projects to support MILUX strategy
- Work in close collaboration with Director, Luxury Brands on alignment and coordination with the luxury brand marketing team and area marketing team on strategies, channels, and programs.
- Partners with the HQ marketing organization to ensure customer facing brand communications, brand voice / collateral development, photography, etc.
are pulled through in continent according to brand standards.
- Partners with Area Directors of Marketing, Loyalty and Digital to provide brand marketing guidance and support key MILUX hotels with marketing plans, strategic messaging pull through.
- Work in close collaboration with Director, Luxury Brands Continent and Global teams on brand marketing strategy, positioning, voice, strategic pillars, and competitive environment to position portfolio.
- Work in close collaboration with Director of Luxury Brands Continent, Global and Continent marketing teams to support and drive awareness for halo openings
- Work to ensure pull through of global MILUX strategies and messaging while ensuring alignment to CALA's business and market specific objectives
- Partners with CALA Social/Digital team on social and digital strategy for MILUX brands in continent
- Research and content creation on luxury trends for various monthly/quarterly forums
- Support with content creation for key luxury meetings and events
- Responsible for the effective pull-through and localization of new brand marketing initiatives in continent
- Responsible for experiential marketing and activations for MILUX brands
**Public Relations**
- CALA Luxury Brand PR lead and connector into global Luxury Brand PR teams
- Develop, oversee, and implement CALA Luxury Brand PR strategy, in alignment with global strategy and plans
- Manage pull-through of global Luxury Brand PR in continent
- Plan and execute CALA MILUX media luncheons
- Liaise with PR COE for property specific brand PR and pull through, cascading information and giving guidance
- Liaise with CALA Demand Generation team for alignment on luxury initiatives
- Liaise with CALA Luxury MD to create connectivity and awareness for CALA luxury strategy and initiatives
- Liaise on Luxury hotel opening and development PR for alignment, including HALO hotels
- Liaise with CALA PR agencies on luxury initiatives
- Dotted line to VP, Comms & PR, CALA
**Design & Development**
- Work with Development Marketing team to provide guidance and support produce brand toolkits and resources for MILUX brands.
**Sales, Marketing**
- Responsible for developing and adapting customer-facing brand communications, brand voice/collateral development, photography, etc.
and ensuring those materials are on-brand
- Partners with the Continent Sales Teams as appropriate for calendar events to showcase and position MILUX
**Food and Beverage**
- Partners with Continent F&B Marketing, PR and Loyalty to drive business from the local community and create awareness in key source markets.
- Marriott International is an equal opportunity employer.
We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
- Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
We believe a great career is a journey of discovery and exploration.
So, we ask, where will your journey take you?