.BASIC FUNCTION:Implement segment specific strategies and new business initiatives (new product launches, roll-out etc.) in the Region Americas, in order to increase sales and profits from Market Development & Innovation. Drive growth of new products, ensure regional availability, actively searching for new business opportunities including Merger & Acquisition and Distribution. Initiate and manage Innovation and New Business Development activities in the Region Americas for the Construction segment. Acquiring of all market- and technical facts and figures in Region Americas relevant to the Construction segment (market intelligence).RESPONSIBILITIES:Strategy Development and ImplementationDevelop and implement strategy for innovation offerings and high-value product portfolio for CON segment in Region Americas, in line with global segment strategy and priorities.Seek new approaches for value extraction (e.G. new route-to-market).Define future product portfolio needs based on market trends and future needs, and provide input for product innovation funnel accordingly.Develop and implement Marketing Communication strategy for Construction segment in Region Americas, in line with global strategy.Business DevelopmentAssume full ownership and lead Omya's market development & innovation activities for the CON segment in Region Americas in line with global segment strategy and priorities.Establish strong relationships with regional sales teams in Region Americas. Introduce prioritized MDI offerings and transition ownership of developing new business to local sales teams after effective training and support.Prepare and drive roll-out and launch initiatives including development of sales materials and conduction of sales training sessions in Region Americas.Push sales ramp-up of recently launched products all the way through their growth phase till maturity.Provide ongoing support and guidance for CON high value offering portfolio in Region Americas.Adapt value propositions, guide formulation, brochures etc. according to specific regional needs to ensure effective marketing materials and sales packages for key solutions and offerings.Provide guidance for pricing & value-in-use for MDI offerings to the regional sales teams.Drive branding discipline in line with CON segment brand handbook and push for rebranding initiatives in Region Americas as needed.Ensure maintenance of rolling forecast (RFC) for recently launched products for Region Americas and feed into S&OP process.Interface with Production and Supply Chain to ensure regional availability of new and young products.Effectively promote CON MDI offerings in the region (active participation in trade shows and conferences, use of digital channels).Identify new business opportunities for segment CON in Region Americas and translate into action (propose innovation project, push for M&A, new distribution business etc.)