.Company DescriptionJoin a dynamic team and be part of the Fairmont family – with 90 spectacular properties, and 34 more in the pipeline, in 30 countries around the globe, stretching from the beaches of Hawaii, to the unspoiled national parks of Canada, to the heart of London, to the deserts of the United Arab Emirates. The Director of Marketing & Communications is responsible for facilitating and implementing the Brand, Marketing & PR Strategy for Fairmont Hotels & Resorts in AMEA region, driving awareness and positive image for the brand and properties across the country. A strong specialist in optimizing marketing and communications outcomes, with the ability to comfortably manage campaigns and actively engage key stakeholders, including press, influencers, agencies, partners, internal collaborators, and hotel teams.Job DescriptionSupervise all hotel marketing & PR activities, working with on property teams to optimize hotel programs, in support of key KPI's.Responsible for driving individual hotel performance, related to key KPI's on conversion, content, and reach.Provide day-to-day support for hotels under scope, including strategic counsel, resources, training and optimization of on-property talent, plus specialized attention and the deployment of tactical programs for the brand's flagships and focus hotels.Serve as primary brand ambassador, ensuring that brand guidelines and standards are in place and being followed across the hotels in scope and updated regularly as needed.Hotel pre-opening marketing & PR support including but not limited to hotel pre-opening plan & budget, positioning, branding, press materials, targeted media outreach, events & FAMs, agency selection, on property resourcing, and more.Execute regional marketing & communications campaigns to ensure profit growth and brand exposure.Plan and oversee regional advertising, promotional, influencer & PR activities, including integrated online and offline channels.Work closely with the head of global brand partnerships to produce consumer activations at the regional and property level.Plan and execute multiple in person activations per year, ranging from press events, media & influencer familiarization (FAM) trips, launch of new guest experiences and packages, etc.Represent the brand at key industry events, coordinating sponsor benefits, brand activation, executive presence, and press strategy.Leverage celebrities, brand ambassadors and influencers to engage on behalf of the brand.Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on.Develop and deliver insightful marketing & communications strategies and presentations to the Executive Committee and business departments where appropriate.Manage regional marketing, PR & influencer agencies, resources, partners, and suppliers for global, regional and hotel-specific projects and campaigns
