**E**ssential** **F**unctions**:
- Directs, develops, implements, and facilitates marketing strategies, activities, and policies for Glidewell Mexico.
- Serves as liaison with marketing department in USA for ongoing promotional campaigns in Mexico.
- Localizes promotional and collateral materials that have been developed in the USA, adapting them to the Mexican market.
- Establishes strategic marketing plans in Mexico to achieve corporate objectives for products and services.
- Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives in the local market.
- Working with the Marketing Department in the USA, plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail for Mexico.
- Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- Develops and manages marketing operating budget.
- Ensures effective control of marketing results; takes corrective action to guarantee achievement of marketing objectives falls within designated budgets.
- Communicates regularly with Marketing Department in the USA to discuss campaign results and recommend changes that better support Mexican organization.
- Monitors competitive products and competitive conditions.
- Establishes and maintains relationships with industry influencers and key community and strategic partners.
- Guides preparation of marketing activity reports and presents to executive management.
- Establishes and maintains consistent corporate image throughout all product lines, promotional materials, and events.
- Performs other related duties and projects as required by management.
**Education and Experience**:
- Bachelor's degree in Business, Marketing, or related discipline.
- Minimum ten (10) years of experience in the Marketing field.
- Must be able to read, write and communicate in English.