Job Location: Guadalajara, Mexico
Note: Will consider applicants based in Sao Paulo, Brazil.
Please submit CV's in English.
Role Overview
The Mexico/LatAm Marketing Director is responsible for total region Marketing strategy, leading a multi-category team serving Mexico, Brazil, South America, Central America, and Caribbean business. He/She will lead the development and implementation of profitable growth plans for this region. This individual will be responsible for developing and delivering business goals with profitable/sustainable growth with a particular focus on market share.
Accountabilities
Top 4 Core Responsibilities / Outcomes Expected
Lead Marketing Strategy: Devise the overall brand strategies (where to play, how to win) and campaigns with consideration to the international marketing strategy of the company.
Commercial Strategy: Develop winning go-to-market strategies and plans that deliver sustainable and targeted share, revenue, and margin growth based on both top and bottom-line growth plans.
Analytics & Insights: Provide insights and recommendations to influence the General Manager and Global Leadership teams. Understand consumer and category insights to drive innovation and marketing strategies.
Leverage Scale to Drive Core Platforms: Define strategic platform opportunities as well as identify multi-year go-to-market strategies across market and channels. Leverage scale to drive core platforms from design, development, and calibration for innovation, seasons, price pack architecture.
Other applicable Scope Defining Dimensions
Cross-functional Dept Leads, Regional Leadership engagement.
Strategic Decision Making, Organization Designing, Stakeholder Relationship.
Qualifications
Knowledge, Skills & Abilities
Strong personality and influencing ability, along with a comprehensive understanding of the marketing function.
Strong core marketing skills augmented by more contemporary marketing tactics and strategies.
Demonstrated results, ideally within CPG marketing, of delivering P&L in difficult operating conditions within the external marketplace.
Experience & Education 15+ years' experience in marketing, sales, and/or general management positions within the CPG industry. Bachelor's and/or Master's degree preferably in Marketing or any related degree in Business or Social Sciences; or equivalent.
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