Job Location: Guadalajara, MexicoNote: Will consider applicants based in Sao Paulo, Brazil.Please submit CVs in English.Role OverviewThe Mexico/LatAm Marketing Director is responsible for total region Marketing strategy, leading a multi-category team serving Mexico, Brazil, South America, Central America, and Caribbean business. He/She will lead the development and implementation of profitable growth plans for this region, focusing on market share.AccountabilitiesTop 4 Core Responsibilities / Outcomes ExpectedLead Marketing Strategy: Devise the overall brand strategies (where to play, how to win) and campaigns with consideration to the international marketing strategy of the company.Commercial Strategy: Develop winning go-to-market strategies and plans that deliver sustainable and targeted share, revenue, and margin growth based on both top and bottom-line growth plans.Analytics & Insights: Provide insights and recommendations to influence the General Manager and Global Leadership teams. Understand consumer and category insights to drive innovation and marketing strategies.Leverage Scale to Drive Core Platforms: Define strategic platform opportunities and identify multi-year go-to-market strategies across markets and channels. Leverage scale to drive core platforms from design, development, and calibration for innovation, seasons, and price pack architecture.Other applicable Scope Defining DimensionsCross-functional Dept Leads, Regional Leadership engagement.Strategic Decision Making, Organization Designing, Stakeholder Relationship.QualificationsKnowledge, Skills & AbilitiesStrong personality and influencing ability, along with a comprehensive understanding of the marketing function.Strong core marketing skills augmented by more contemporary marketing tactics and strategies.Demonstrated results, ideally within CPG marketing, of delivering P&L in difficult operating conditions within the external marketplace.Experience & Education15+ years' experience in marketing, sales, and/or general management positions within the CPG industry.Bachelor's and/or Master's degree preferably in Marketing or any related degree in Business or Social Sciences; or equivalent.
#J-18808-Ljbffr