Nasdaq is looking for an experienced Director of Marketing Technology and Automation to join our dynamic, global digital marketing team.
- Overview:
This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect interactions across the entire enterprise. In this role, you will direct the teams, tools, metrics, and processes essential for a unified approach to our marketing efforts, ensuring that all activities are not only efficient but also aligned to enhance user personalization and operational effectiveness.
We are looking for a creative problem-solver who is analytical, technical, and business-oriented who will continually look for ways to modernize and enhance the tools and processes we use, and prioritize enhancements by aligning teams across business silos, while supporting specialized needs for each division.
You must be passionate about optimizing marketing automation platforms and processes, and willing to roll up your sleeves to do some hands-on work in the platforms if the need arises.
In this role you will be responsible for:
- Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams
- Manage and optimize the use of our Marketo system and related marketing technology stack
- Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals
- Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms
- Interface with marketing teams across the enterprise to support and enhance marketing strategies
- Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts
- Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.
You will need the following skills and experience:
- Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.
- Proven experience in leading and integrating technology-driven marketing teams.
- Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.
- Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.
- Excellent leadership and communication skills, capable of working effectively across multiple organizational levels.
And it would be great if you have:
- Experience leading both international remote teams and in-person teams.
- Background in the financial industry, providing a deeper understanding of the sector's unique challenges and opportunities.
- Familiarity with specific tools such as Knak in addition to Marketo, Pardot, and Salesforce.
- Experience in advanced customer experience operations and strategies.
- This role is designed for a visionary leader who can harness technology to refine marketing strategies and enhance the customer journey at all touchpoints.
About us:
Come as You Are