.Director, Marketing Technology and AutomationMXN 400,000 - 600,000Nasdaq is looking for an experienced Director of Marketing Technology and Automation to join our dynamic, global digital marketing team.Overview:This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect interactions across the entire enterprise. In this role, you will direct the teams, tools, metrics, and processes essential for a unified approach to our marketing efforts, ensuring that all activities are not only efficient but also aligned to enhance user personalization and operational effectiveness.You must be passionate about optimizing marketing automation platforms and processes, and willing to roll up your sleeves to do some hands-on work in the platforms if the need arises. The Director of Marketing Technology and Automation will lead and unify two critical teams within our organization: Marketing Automation & Operations and User Personalization. This strategic role is essential for integrating technology and operations to deliver superior client and prospect experiences. The successful candidate will be responsible for managing our Marketo system and enhancing its functionality with various connected applications, thereby playing a crucial role in the execution of enterprise-wide marketing campaigns and initiatives.Responsibilities:Oversee and integrate the operations of the Marketing Automation & Operations and User Personalization teams.Manage and optimize the use of our Marketo system and related marketing technology stack.Lead enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals.Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms.Interface with marketing teams across the enterprise to support and enhance marketing strategies.Be the point of contact for the marketing technology stack, providing leadership and direction on the use of technology in marketing efforts.Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.Required Skills and Experience:Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.Proven experience in leading and integrating technology-driven marketing teams.Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.Excellent leadership and communication skills, capable of working effectively across multiple organizational levels