.**Responsibilities**:**Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.**PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY'S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.Our employees drive our culture. No two days are the same; we are dynamic and fullof passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.Currently we are looking for our next: **Dx/Rm Traditional Eateries****Which is the main objective of this role?**The role will create and execute transformational commercial solutions that inspire smiles and accelerate growth in the Traditional Eateries Channel.The LAB Dx Traditional Eateries Manager will co-define and deploy a consumer/costumer/ shopper channel centric profit growth & profitability strategy and capability agenda for LATAM. For NRM scope the role will identify opportunities to accelerate top line growth and profitability built on a strategy for superior execution in Price Pack Architecture, Mix Management and Trade Spend, with sub-channel granularity.The role will define the growth engines that allow us to develop our brands. Its focus will be to bring the best commercial value proposition to achieve a better execution of our brands, ensuring having the best availability, visibility, utility & experience at the point of sale; all based on a deep knowledge of the shopper- consumer & customer needs.**What will you be doing?****DX AGENDA OF ACCOUNTABILITY**- Co -Lead the segmentation strategy for Traditional Eateries based on a deep understanding of the shopper & customer.- Responsible for working on the best shopping experience, which implies improving our understanding and approach to both the Customer, Consumer and Shopper