The most suitable person for this position will be an analytical, creative and proactive individual with a broad understanding of digital marketing, social media, and e-commerce trends. The candidate should possess strategic thinking based on data and be able to provide actionable recommendations to improve the brand's performance across our various online sales channels (Liverpool, Palacio de Hierro, and Sephora), while maintaining fluid communication with retailers and the brand's regional team.This position will be responsible for maintaining a close business relationship with each retailer, analyzing sales opportunities, ensuring our participation in key moments, and ensuring channel filling in conjunction with the commercial area. The position will also promote and manage digital marketing campaigns for our launches and focus products with each of our retailers, encompassing On-site, Paid Media, organic social media levels, and E-PR campaigns, ensuring their correct implementation and execution.Key CompetenciesTraining in Marketing and/or digital marketingMinimum 3 years of experience in Digital Marketing and social mediaProject management skillsExcel proficiency and strong analysis skillsStrong operational and organizational skillsCreative and innovativeGood oral and written communicationFluent in EnglishExperience in the luxury world is desirableMain FunctionsCreation of the strategy according to the launch plan and promotion of our core businessNegotiation of e-trade, e-Merch, SoMe, and Paid media spaces for each retailer throughout the year to promote our launches and key products according to our annual planMonthly review with JDP and KAM's of both OCD's and inventory for each of the campaignsNegotiation of implementation of additional elements and campaigns with TikTok, and creation of contentCoordination with PR for the development of content with Influencers that redirects to E-retailSend launch art and pillars for SoMe owned and Paid media to each retailerUpdate corners, manage product registration, analyze inventories, and OOO with retailer ladaCreate GWP strategy per month and follow up for gift activation in each campaignProvide analysis and reports for social media and multichannel marketing campaignsUse data analysis to develop regular reports and make recommendations to improve e-retail and social media strategyIdentify opportunities and implement actions to keep the Retailer's websites updated with brand guidelines, including sending information on time for the registration of new productsCollaborate with the marketing team on digital brand initiatives and digital animations for each axis#J-18808-Ljbffr
