Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
The Eater Engagement team for DiDi Food México, Central America and the Caribbean is looking for a data-driven, analytical and passionate individual that will support the team analyzing and structuring projects & initiatives that will allow us to increase traffic and eater frequency/retention. She/he will work closely with experts in operation in the design, analysis and execution of campaigns with impact throughout Spanish Speaking Latam as well as market intelligence and user research.
Role Responsibilities:
- Operations: Supporting with planning, execution and analysis of user retention and order frequency strategies on a country level for DiDi Food Mexico, Central America and Caribbean.
- Marketing: Developing creative strategies and insights related to promotional campaigns
- Channel management. Become an expert managing our owned channels and internal systems and work with our channel manager to plan effective ways to use and optimize these channels for all of our communication strategies to eaters.
- Competition: Analyzing pricing, features, strengths and weaknesses.
- Data analytics: Building deep conclusions to propose initiatives related to maximization of user traffic into the platform.
- Balancing attention to detail with swift execution: We need to do things quickly, and we need to do them well.
Role Qualifications:
**Requirements**:
- Enrolled in Marketing, Engineering, Business Administration, Innovation and Design, Economics, or other related fields at least 1 year before graduation.
- Strong Structured and analytical thinking.
- Solid problem-solving skills.
- Good communication skills, both written and verbal.
- Enjoys facing challenges and building things from the bottom up, since DiDi is a company of entrepreneurs.
- Ability to adapt to changes constantly.
- Strong ownership of responsibility
- Fully bilingual. Possess excellent English/Spanish reading and verbal communication skills.
**Technical Skills**:
- Excel and MS Office (required)
- SQL (required)
- R, Python or MATLAB (recommended)
- Tableau or Power Query (nice to have)
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.**
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
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