.By clicking "Apply Now," I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk's Candidate Privacy Notice.Job DescriptionZendesk is built on a unique combination of powerful software and human ability that allows us to strike the perfect balance of innovation and empathy. It's what Zendesk is known for and why we're known as the intelligent heart of customer experience. Reporting to the Senior Director of Lifecycle Marketing, we are seeking an experienced and passionate Manager of Email Marketing & Localization.In this role, you will lead a team responsible for the strategy, execution, and innovation of email, in-product messaging, and localization efforts delivering efficient, engaging, dynamic, and personalized communications to our global prospects and customer base.You will act as a change agent and orchestrate the evolution of our automated integrated omni-channel customer journeys and new technology experimentation. To be successful, you must be able to lead a global marketing organization and operate globally, influence and spark progress, design and drive toward a strategic vision.Key ResponsibilitiesStrategy and Vision:Develop and execute comprehensive email, in-product messaging, and localization strategies to drive customer engagement in alignment with overall business objectives.Determine future vision and evolve localization strategies for global efficiencies and impact.Collaborate with key business stakeholders including Lifecycle Strategy, Global Campaigns, Regional, and Field Marketing for strategic alignment and planning.Build, lead, and mentor a best-in-class team of marketing professionals.Foster a collaborative and creative environment that encourages innovation and data-driven decision-making.Campaign Management:Oversee all aspects of automation and localization operations, including execution, processes, prioritization, budgeting, resource allocation, and performance management.Align email automation capabilities with Sales and Customer Success enablement tools to create smart, seamless, measurable handoffs.Partner with Marketing Ops to evaluate, select, implement, and adopt marketing technology platforms and tools to enhance marketing capabilities and drive outcomes.Data, Reporting and Compliance:Continuously monitor and analyze channel performance, identifying areas to improve engagement, conversion, and optimize for maximum ROI.Develop and implement testing strategies presenting insights and recommendations to partnering teams and leadership.Champion a data-driven culture, enabling easier access to performance results and insights to inform marketing strategies, optimize campaigns, and measure success.Leverage industry trends, best practices, and insights to inform the strategic roadmap.Ensure all email marketing activities comply with relevant global regulations, including GDPR and CAN-SPAM