RESPONSIBILITIES As a member of the Q2 Solutions Marketing team, the Event Marketing Manager has diverse responsibilities that include:
Events/Conference Management Bring together multidisciplinary teams around the world: manage relationships with event team, marketing team and suppliers throughout all stages of projects. Central point of contact for both internal functional team and external agencies/vendors Creation of custom marketing materials for conferences including landing pages, email marketing and social posts. Manage booth elements including logistics, collateral, scheduling coverage, and lead retrieval Coordination with service line marketers on booth design, build and content Lead internal communication around conferences and webinars Evaluate success through post-event analysis and reporting, including ROI measurement and attendee feedback analysis. Marketing Coordination Developing and implementing event plans that contribute to the generation of qualified leads Assisting in the development of sales/customer evidence-based communications and sales enablement Working collaboratively with cross-organizational departments like digital strategy, lab operations, laboratory scientists, and other key stakeholders to harness all market information and insights and ensure seamless implementation of customer-specific marketing strategies Managing and execute promotional social outreach activities Providing content training to strengthen and differentiate our value proposition REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES Bachelor's degree required and at least 5 years relevant event marketing experience; or equivalent combination of education, training, and experience Life science experience helpful Strategic, self-starter, team player, results-driven professional Strong Microsoft Office skills particularly PowerPoint Strong communication skills and Fluent English speaker Knowledge of Cvent, Eloqua, Smartsheet and meeting platforms helpful The position is home-based with collaboration with a global team *CV must be in English
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Q² Solutions, IQVIA's laboratory business, creates connected intelligence by combining ourexpertise, technology andanalytics - this fuels unparalleled research & development solutions. We uphold a deep commitment to patients, sites, customers, and each other.
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