TRACTIAN is reimagining industrial systems so that every frontline maintenance worker can realize their full potential. We're building software and hardware in one place—disrupting long-standing institutions with products and experiences that better serve the ambitions of our clients.
Working at TRACTIAN allows you to push your limits, challenge the status quo and collaborate with some of the brightest minds in the industry. Our team members have the autonomy needed to accomplish challenging goals. We are a growth-stage startup and you will work directly with the founders, helping to define the vision, product and user experience.
Marketing at TRACTIAN The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We're a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential.
What you'll do As an Events Specialist, your role will be crucial in managing Tractian's presence at trade shows and events comprehensively. Your responsibilities will extend beyond mere participation, focusing on leveraging these platforms for maximum lead generation and brand enhancement to achieve ROI.
ResponsibilitiesStrategic Planning: Identify and select trade shows that align with our business goals, and set clear lead generation targets for each.
Operational Management: Manage all logistical elements including venue, booth design, and supplier coordination to ensure seamless event execution.
Tactical Execution: Develop engaging activities to attract trade show attendees, utilizing dynamic presentations and interactive displays, and create brand experience actions to enhance event impact.
Lead Generation Focus: Implement effective lead capture strategies and ensure robust follow-up processes to convert leads into opportunities.
Supplier Management: Negotiate with suppliers, oversee contract fulfillment, and manage relationships to ensure event needs are met efficiently.
Performance Analysis: Evaluate each event's success against objectives, using insights to optimize future strategies.
Inventory Management & Materials Handling: Conduct inventory searches, negotiate with suppliers, and purchase necessary items for events such as brochures and gifts. Besides that, also manage the separation and shipping of the event materials
Multi-Event Organization: Coordinate and oversee the planning and execution of multiple events simultaneously
Project Tracking and Documentation: Maintain project tracking visible to all team members, facilitating access to all necessary documents, budget spreadsheets, and other resources, in order to streamline collaboration and workflow efficiency.
During off-peak periods, you will contribute to other marketing areas by creating content and proactively identifying additional needs beyond events.
RequirementsAttention to Detail: Exceptional attention to detail and a strong aesthetic sense to ensure events are visually appealing and align with brand standards.
Experience: Minimum of 3 years experience in managing large trade shows and events.
Cross-Team Collaboration: Ability to work effectively across different teams within the organization.
Negotiation Skills: Strong negotiation skills to manage supplier contracts and secure favorable terms.
Strategic Thinking: Capable of strategic planning while also being hands-on in executing event-related tasks.
Adaptation to project updates: Ability to think on your feet and effectively manage unexpected situations or last-minute changes.
Advanced English
Bonus PointsProficiency with event technology platforms and digital marketing tools, like HubSpot.
Experience in design and multimedia to enhance event presentations and materials.
Demonstrated success in significantly increasing event attendance and lead generation in past roles.
CompensationCompetitive salary and stock options
GymPass so you don't sit/work all day
15 days of paid annual leave
Optional fully funded English / Portuguese courses
Carnet Card: $2,800mxn/mo for groceries and food
Earn a trip anywhere in the world every 4 years
Day off during the week of your birthday
"If you want to build a ship, don't organize people to collect wood, assign them tasks, and give orders.
Instead, teach them to long for the vast and endless sea." - Antoine Saint-Exupery
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