.This role will define with the Fashion Director the strategy and plan all the marketing management functions for Fashion in the Mexican Market.This is to be done within the guidelines and in conjunction with the Global and Regional Marketing strategies and direction.To support long term Fashion business development through the definition and implementation of a client development strategy for the market, leveraging on client intelligence to design relevant client engagement journeys.As part of the fashion team, you will infuse the standards of the House in term of client service and brand image across the organization.Equipped with strong communication skills, you will engage the relevant teams of experts and collaborate actively in building your activations collectively.Key ResponsibilitiesDefine the 360 plans for impactful collections from Shows to Boutique Launch, and for CampaignClient Communication Plan across platforms and in. Strong collaboration with Communication team.Yearly client event plan (events, CRM, Clienteling / Media)Boutique Relay and Staff EngagementFeedback and ROI, Learning and Suggestion for future formats / pilots.Ensure perfect local implementation of client eventsNetwork of highly professional vendors and portfolio of venuesEvent budget definition and strict monitoring incl. negotiation masterCSR championGovernance with stakeholders (local / regional / global) & timeline management.Build the strategy to recruit qualitative audience and develop client engagement to the BrandOwner of Client DatabaseClient Intelligence (Quanti & Quali), Market trends & Competition Insights, Punctual Client StudiesClient Targets / KPIs and monitoring : Boutique targetsTargeted Client Journeys from client communication to services and experience : define how to build the personalized client relationship aligned with Chanel DNA and across platforms.Ultimate Client Engagement for VICEquip the Boutique with the Clienteling mindset and skills to ensure perfect execution on the boutique floor of client strategy FAs as marketing toolBTQ Management Role and Synergies with MarketingClienteling Program for all FAsClienteling Activities and ResourcesClienteling ToolClient Engagement Executive Community : from recruitment to animation and engagement.Build a medium-term plan to consolidate Brand EquitySurvey action plan3-year plan (Brand & Client)Inspire and engage a top-notch team of expertsManage Client Experience Manager, Client Engagement Coordinator and Fashion TrainerContribute to Brand infusion and Client centric fashion culture.Inspire creativity and innovation.Regularly revise 3-year plan and engage stakeholder from local, regional, globalShowcase Mexican Marketing Initiatives, finds opportunities to voice out market reality and needs.Build business case for Local Brand and Client Studies, future Events, new digital tools, pilots for Client Engagement journeys etc