.Company DescriptionRed Bull marketing teams are specialised in the areas of Sports, Culture, Brand and Media. Through global, national, and local marketing teams in over 170 countries they inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life.The Field Marketing Specialist (FMS) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" job. Job Description Strategic Direction and Rightness of Brand PrioritiesInfuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists).Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team.Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity.Deliver the annual approved business plan for the region.Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output. Work cross-functionally, managing internal and external requests in line with the annual business plan priorities.Premium Appeal of Local PrideCreate and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities