.Cofix is a lifestyle-focused coffee brand with a unique offering that is as bold as it is straightforward. We were founded with the mission to make every guest's experience exemplary while offering high-quality coffee and food at fair prices. Since our inception, we've pioneered the fixed-price model, championing simplicity and value in every interaction.Over the years, our footprint has grown significantly - now, we are proud to serve you from over 450 stores across six countries worldwide. Recognized by Forbes as one of the most profitable franchises and hailed as one of the fastest-growing brands in Europe by FoodService Magazine, we've proven that commitment to quality and value resonates globally.But we are not just about growth - we are about excellence. With the honor of being a top 20 coffee brand in Europe and consistently ranking in the top 10 in each of our operating markets, we've established ourselves as a beloved staple in the communities we serve. At Cofix, we are more than just a brand. We are a home away from home where quality, affordability, and experience meet. We welcome you to join us in this exciting journey as we continue to transform the coffee industry.About Cofix MexicoAt Cofix Mexico, you have the incredible opportunity to join the founding team of our newest market as we set our sights on becoming one of the top chains in Mexico and beyond. This isn't just a job, but a chance to propel a successful brand into a new era of exponential growth. With this growth comes endless opportunities for professional development and the chance to build your career alongside the success of our expanding business.We are not your typical company. We're known for our open and experimental culture that thrives on innovation. At Cofix, every idea matters, and we're always eager to experiment, learn, and grow. We offer you the unique opportunity to not just work for a company, but to help shape it. You'll be building a new venture, backed by the strength of a proven model and a global support system.TasksThe General Manager (Mexico) serves as Cofix Global's in-country representative and is responsible for overall operations, business development, and P&L within their respective operating region. Within new operating regions, the GM is tasked with market deployment of the Cofix concept, to include all requisite research, planning, and execution activities. To effectively manage operations, the GM should possess sector-specific experience and knowledge and a deep understanding of the Cofix brand, business model, operational philosophy, and product/service offerings