.Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile.
With more than 28,000 employees who make the world better every day, we know we have something special.
Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.
And if that's you we would love to have you join us!Job DescriptionGlobal Digital Demand Marketing SpecialistLocation: Mexico City or MonterreyModality: HybridYou will report to: Manager of Global Digital Demand CenterRole DescriptionThe Global Digital Demand Marketing Specialist activates world-class digital marketing campaigns that grow engagement and sales pipeline across multiple geographies and languages.
You are experienced in digital and demand strategies.
You will collaborate through a process, project management system, and predetermined plans to build paid media tactics, implement the global SEO program and demand generation chatbot, run email campaigns, promote and register events, and use channel marketing tools to amplify campaigns through partners.
The Specialist will manage external agencies to ensure seamless execution and understanding of our goals.
You will test campaigns, ensuring all tracking elements are in place for performance analysis.
You will manage multiple campaigns simultaneously and launch them on the market.
You will report to the Global Digital Demand Center Manager.Main ResponsibilitiesCollaborate with team members and external agencies in the strategy and implementation of our global SEO program.Bring the strategy and implementation of Paid Search, Paid Social, and Display Advertising in collaboration with our teams and external partners.Design and implement website demand generation chatbots, coordinating efforts between external vendors and our teams.Create, test, and improve email marketing campaigns using our Marketing Automation platform (Eloqua) following the brief and requirements provided.Create event promotion, data capture app, registration forms and pages.Create UTM codes.Create and replicate campaigns in our channel partner tool to allow partners to amplify.Work with partners to have campaign assets reviewed.Minimum QualificationsBachelor's degree in marketing or equivalent experience with a 4-year degree.At least 2 years of digital marketing experience.Strong written and verbal communication skills in English.Proficiency in SEO.Experience in marketing B2BAdvanced level of EnglishExperience in digital marketingExpertise in Paid Search, Paid Social, and Display Advertising.Experience with demand-generation chatbots (preferably Drift).Desirable:Experience activating global campaigns