.Do you love building awesome content strategies for rapid-growth eCommerce brands? We need you! Pilothouse Digital is a fast-growing Performance Marketing Agency managing $3+ million/mo in direct-response ad spend for disruptive direct-to-consumer brands.Here are some example questions a rockstar Content Manager asks themselves when scaling brands on Google:**STRATEGY**Which Customer Avatars are we targeting with this product?How can I strengthen the feedback loop between the Media Buyers and Content Creators so that future creative designs are based on performance data?What creative makes a Google Display or YouTube video convert?How do I foster powerful partnerships built on alignment, transparency, performance and trust with the Pilothouse clients under my management?What creatives, promotions and post-click experiences will best support users in each stage of their Customer Journey? I.E:1. Awareness: Disruptive, pattern interruption content that causes users to click away from the content they're viewing or immediately search the product/brand.2. Interest: Product review and explainer videos, images/animations featuring value props.3. Consideration: UGC- unboxing videos, social proof, customer testimonials.4. Purchase: Customer support content, complimentary product upsells, subscribe & save.5. Advocacy: Referral program, review request.**CREATIVITY**What is the end goal (the "Job To Be Done") our Customer Avatar is trying to accomplish? What content can we create (image, copy, video) to demonstrate that this product will help them achieve that?What new angles can we take in each stage of the Customer Journey to uncover new creatives that drive high engagement?Which creative unit/format is best suited for each objective? (Display, Discovery, YouTube, Image Extensions - and within those, static/animations/gif/video content)**DELEGATION**How can I quickly craft a content framework to communicate my vision to the Content Creation team? (the masters of Photoshop, Illustrator, After Effects, Premier, etc)What additional resources on the Pilothouse team are required to execute my strategy, and how will I manage those deliverables? (copywriters, designers, landing page devs, shopify devs, etc)**ABOUT PILOTHOUSE**We work with disruptive brands, big budgets, and make crazy ideas come to life!Our model is built upon the core values of Alignment and Transparency, which means unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.That alignment extends to the team members responsible for driving those wins, so as a Content Manager you have uncapped earnings as you help scale your accounts.We are focused on building a team of hustlers who are passionate about the paid media space and who are eager to learn and grow.We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.Team culture is everything at Pilothouse
