.Company Overview:DiDi Global Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.For more information, please visit: www.Didiglobal.Com/news#LI-HybridTeam Overview:In this role you will be able to develop within the Growth team of Didi credit card.
You will be part of Acquisition core team and will be in charge of developing and implementing strategy on the business side.
Business intelligence to improve metrics and design strategy is the core of this position.
Our candidate will be working close to engagement, marketing & partnership teams.Role Responsibilities:Managing the demand generation process, understanding customer behavior, and improving visuals, messaging, and targeting in communication to enhance results.Overseeing the Member Get Member program and other channels for acquisition strategy.Designing, executing, and analyzing campaigns focused on acquisition.Designing and analyzing funnels, including marketing, engagement, and application metrics.Managing customer onboarding, focusing on delivery, first purchase, and experiences during the first 30 days through personalized and educational communication.Researching and benchmarking acquisition strategies.Building the product's value proposition and enhancing experience features on the business side.Planning seasonality strategies and major campaigns.Collaborating with CX/CRM teams to optimize customer experience.Identifying opportunities to improve business-critical, end-to-end processes.Designing customer feedback programs based on industry trends.Analyzing customer behaviors to build strong relationships, understand their goals, and act as a trusted credit card advisor.Ensuring project goals align with both customer and Didicard team objectives