Senior Growth MarketerCompany Name: Tropical Incentives DMCLocation: Cancun, Quintana RooRemote Work: NoPurpose of the Role:At Tropical Incentives DMC, we are looking for a Senior Growth Marketer to spearhead our marketing strategies and initiatives.
The ideal candidate will be responsible for driving growth through innovative marketing tactics, data-driven decision-making, and strategic planning.
This role will focus on expanding our reach, increasing lead generation, and optimizing conversion rates, ultimately contributing to the overall growth and success of our company.Key Responsibilities:Develop and implement growth marketing strategies to drive customer acquisition, engagement, and retention.Analyze market trends, customer data, and competitor strategies to identify growth opportunities.Create and manage multi-channel marketing campaigns (including digital, email, social media, and content marketing).Conduct A/B testing and optimize marketing campaigns based on performance data.Collaborate with the sales and product teams to align marketing efforts with business goals.Monitor and report on key performance metrics, providing insights and recommendations for improvement.Utilize SEO, SEM, and PPC strategies to enhance online visibility and drive traffic.Manage and optimize marketing budgets to maximize ROI.Stay up-to-date with industry trends and best practices in growth marketing.Job Requirements:Bachelor's degree in Marketing, Business, or a related field, or 6-8 years of relevant experience.Proven experience in growth marketing, with a strong track record of driving customer acquisition and revenue growth.Proficiency in marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM software.Strong analytical skills and the ability to interpret complex data to make informed decisions.Experience with SEO, SEM, PPC, and other digital marketing strategies.Excellent communication and project management skills.Creative thinker with a results-oriented mindset.Ability to work under pressure and meet tight deadlines.Familiarity with the MICE (Meetings, Incentives, Conventions, Events) industry is a plus.Benefits And Compensation:Legal benefitsProfessional growth opportunities within a leading company in the MICE industry.Challenges And Opportunities:Challenge: Balancing multiple marketing campaigns while ensuring each meets its performance targets.Opportunity: Innovating and implementing marketing strategies that significantly impact our lead generation and conversion rates.#J-18808-Ljbffr