.Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe.
Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
**The community you will join:**The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science.
Our work is imperative to driving the top line of the entire company.
As a Growth Marketing Lead, you will play a critical role in managing Airbnb's relationship with our guests in the LATAM market.
**The difference you will make**:**Your typical day**:**Generalist**:- Be a growth marketing channel expert to help accelerate growth in the LATAM market; be able to manage a broad spectrum of Growth Marketing tactics to acquire new users and retain existing users.- Represent strategic growth initiatives in leadership business reviews; providing insights intochannel trends, impact of key initiatives, and cascade insights to team.- Have general knowledge of campaign optimization strategies to drive efficiency (Paid Channels), acquisition and retention tactics (Engagement), and organic levers, and familiarity w/ marketing automation tools.- Collaborate with cross-functional (remote) teams including brand marketing, creative, engineering and analytics to inform growth marketing strategies for LATAM.
This includes identifying key growth opportunities through both quantitative and qualitative analyses for LATAM, and evangelizing these opportunities to cross-functional teams.- Be highly analytical and technical; be an expert in tracking, audience creation, measurement, attribution, optimization, and automation across the Airbnb platforms.
**Engagement Marketing**:- Work closely with regional cross-functional partners to action on demand/ supply insights and seasonal moments to capitalize on, as well as integrating policy-led initiatives into campaigns where appropriate.- Analyze LATAM customer data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes across the guest lifecycle.- Own project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, Marketing Technology and Creative teams.- Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements.- Own comprehensive daily, weekly, monthly reporting of all relevant Engagement Marketing KPIs & influence the build of the right dashboards to track and socialize performance.
**Your expertise**:- 10+ years of relevant work experience in Growth Marketing and CRM/Lifecycle/Engagement marketing.- Strong understanding of the LATAM market and consumer behavior