.Mexico, Ciudad de MéxicoUp to 50kTechnology Solutions CompanyGrowth Marketing VP for Technology Solutions CompanyKon'nichiwa!We are currently managing a **_Growth Marketing VP_** role** for an important **Technology Solutions Company** based in **México City & Bogotá**!This is a fast-growing company, backed by **angel investors**, **venture capital** & **private equity funds.
**The main goal of the role is to **enhance the G2M, lead generation & brand awareness** **strategy **across the regional operations of the company** (US, México & Colombia).
**We are looking for an experienced marketing professional, with a strong background in **demand generation**, **brand awareness** & **customer engagement**.Growth Marketing VP responsabilities:**Revenue & lead generation**:- **Report to the Chief Growth Officer** regarding the overall marketing strategy- Spearhead marketing division working with the sales team to **define adequate multi-channel marketing strategies**:- Spearhead the **lead generation strategies** oriented towards **building a strong pipeline of customers** across the company's product and market of operations.- **Develop marketing planning, budgeting and executing marketing programs** for all products & markets operations.- **Design, implement and manage automated marketing campaigns**:- Execute digital marketing campaigns and track key indicators **optimizing the products' SEO**:- **Design and execute pre-launch marketing strategies** for our new MVPs to **create awareness** and build a set of beta-testing customers- Work closely with our partners, join campaigns to maximize targeted outreach and deliver results on acquired leads- **Monitor key metrics** including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance- **Track the effectiveness of marketing campaigns** whilst analyzing and presenting results among different audiences**Communications & Brand Awareness**- Design and execute G2M and other marketing **(inbound & outbound)** strategies and initiatives to maximize sales funnel & sales conversion (short and long term)- **Coordinate public relationships**,** executive & company communications** and **brand strategies** to maximize brand awareness- **Identify key technology events** both local and international to maximize awareness of the brand and our value proposition- **Coordinate internal & external communication**: manage internal stakeholders, external creative agencies, events, vendors, periodic newsletter and other projects**Analytics, Business Intelligence & Performance**- **Monitor key metrics** including customer acquisition cost, leads per marketing channel, website traffic, general marketing funnel and budget compliance- **Track the effectiveness of marketing campaigns** whilst analyzing and presenting results among different audiences