.The Growth Media Specialist plays a pivotal role in driving the company's digital growth through strategic planning, execution, and optimization of performance marketing campaigns. Leveraging data-driven insights, this role focuses on maximizing ROI across various digital channels, targeting specific audiences, and continuously refining strategies to achieve acquisition and conversion goals. Working collaboratively across teams, the specialist contributes to shaping innovative marketing approaches that propel the company's success in a dynamic and competitive landscape.Flexible Hybrid Schedule: Initially, enjoy the best of both worlds with a minimum of two days in the office (Mexico City). We are committed to evolving towards full remote support, offering you the ultimate work-life balance in the near future.Dynamic Onboarding Path: Initially, you may join us through an Employer of Record (EOR) arrangement. This is a stepping stone towards becoming a full-fledged Tinuiti team member as we streamline our onboarding process to integrate you seamlessly into our family.English Proficiency: Fluent English is essential for this role, enabling you to thrive in our dynamic, collaborative, and international environment.As the Growth Media Specialist you will:Develop and execute performance marketing strategies: Plan, implement, and optimize multi-channel campaigns (paid social, PPC, display advertising, etc.) to meet acquisition, conversion, and ROI goals.Analyze data and optimize campaigns: Use analytical tools to track, analyze, and report on key performance metrics. Continuously optimize campaigns based on insights to maximize performance and efficiency.Audience targeting and segmentation: Identify and target relevant audience segments through data analysis, A/B testing, and audience profiling to improve campaign effectiveness.Collaborate with creative and content teams: Work closely with creative teams to develop high-performing ad creatives, landing pages, and other assets to improve campaign performance and user experience.Budget management: Manage budgets effectively across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency.Stay updated with industry trends: Keep abreast of industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics.Reporting and insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and recommendations for optimization.Professional Qualifications:Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus.3+ years of proven experience in performance marketing, with a focus on user acquisition, conversion optimization, and ROI-driven campaigns
