.The Senior LATAM Marketing Manager is responsible for building and optimizing performance marketing initiatives with a focus on driving customer brand awareness and revenue growth.
This role encompasses strategy development, execution, and optimization across various channels, including paid advertising, organic search, CRM and email marketing, social media, and analytics.
As a key leader in the regional team, reporting directly to the Latam General Manager, the Senior LATAM Marketing Manager will lead a team dedicated to analyzing real-time results, enabling rapid optimization of marketing efforts, product offerings, and pricing strategies to accelerate growth.
Additionally, this role is responsible for managing Events, Product Management, and e-commerce.This role demands a data-driven approach in an entrepreneurial and fast-paced environment, balancing both strategic thinking and tactical execution with a strong emphasis on A/B testing, learning, and continuous improvement.Acting as a liaison between product management, sales, global marketing, and the market, the Senior LATAM Marketing Manager is also responsible for developing go-to-market strategies, messaging, and positioning, along with customer acquisition and retention strategies that support Hach LATAM's customer-facing teams by helping craft compelling narratives that resonate with prospects and customers.
The position involves enhancing brand credibility, showcasing the reliability of our products and services, and highlighting our successes in the market.Key responsibilities:Gain a deep understanding of Hach LATAM's customers to reach, engage, attract, and retain them.Develop and optimize a data-driven, multi-channel performance marketing strategy that achieves customer growth and financial objectives.Drive demand and pipeline generation as a collaborative and strategic partner in the development of product and solution sales plays, content creation, and other sales enablement materials.Work with global marketing and strategy teams to develop and adapt the GTM strategy for the region, messaging, and positioning for each new product launch.Develop sales enablement materials that empower campaign and demand generation teams with assets to drive growth, leveraging global content and communications that are relevant and translated for the LATAM market.As a product manager, you will be responsible with your team for adapting the global product strategy and vision to meet the specific needs of each local market in Latin America.
This includes coordinating with local teams to ensure the product's success in each country, taking into account cultural nuances, local regulations, and competitive landscapes, while closely collaborating with product managers based in each market.Drive Ecommerce and Leads growth in LATAM