Head of Content Marketing (Inbound marketing) Marketing Senior Full-time Description We are looking for a Head of Content Marketing (Inbound marketing) / Head of communications in Latin America. TripleTen , one of the biggest EdTech companies in Europe with branches in USA, Brazil, Mexico, Chile, Ecuador, Israel, Germany, and Indonesia, is seeking a Head of content marketing to join our team and help us expand our presence in Latin America . As an international online educational bootcamp, we offer intensive courses to help our students get a new profession in tech and find their first job in a new role. The successful candidate will be responsible for developing and executing the entire content and communication strategy in Latin America, including Brazil. We expect proven business results and a strong portfolio in most of the following functions: Social Media, YouTube, SERM, PR, Content Marketing products for lead generation/nurturing, CRM-marketing, and content production. This role requires extensive management experience along with relevant hard skills that would enable the candidate to successfully lead their team and contractors on one hand, and be very hands-on and execute projects independently on the other hand. What you will do: Develop and execute a comprehensive content marketing strategy that supports our business objectives and drives financial growth. Build and implement social media strategy on Instagram, Linkedin, TikTok, Facebook that will demonstrate rapid growth, high engagement rates and will generate leads. Organise regular processes for creating content marketing products for lead generation and lead nurturing, such as webinars, meet-ups, free materials, quizzes, etc. Manage SERM strategy by producing testimonials and collaborating with web-partners, such as ranking platforms and content platforms. Re-launch PR strategy, with a clear understanding of business goals and ways to measure business impact. Launch CRM-marketing content strategy, such as regular newsletters, content strategy for messengers and bots. Research, prioritise and evaluate your work by business results and ROI, meaning you having deep understanding in business and marketing analytics. Requirements Native proficiency in Spanish or Portuguese, preferably both. Upper-Intermediate level of English. 3 years of experience in content marketing. Proven business track record of developing and executing successful content marketing strategies that drive growth. Experience managing a team of 10 employees. Ability to be very hands-on, with relevant hard skills to build projects from scratch when necessary. Strong writing and editing skills, with the ability to create compelling content that engages our target audience. Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on-time and on-budget. Strong skills in marketing and business analytics, with the ability to analyze and report on the effectiveness of content marketing campaigns using data. Native speaker of a Latin American country, preferably Mexico or Brazil. What we can offer you: Possibility to develop the best content marketing cases in the market. Start-up environment, fast speed, rapid growth, flexible processes, strong team. Full-time work with a schedule that is convenient for you and the team. Remote work from any country with a timezone not more than 3 hours different from both Mexico and Brazil. A comfortable digital office. We use modern digital tools such as Miro, Notion, Zoom, etc., to make the working together process seamless. Diverse and tight-knit team spread out across the US, Israel, LatAm, Asia, and more J-18808-Ljbffr
