Calling all affiliate marketing and e-commerce visionaries We're on the hunt for a dynamic and experiencedHead of Digital Marketing and E-commerceto spearhead our ambitious growth plans. If you're passionate about all thingsDTCand have a track record of success oncustomer acquisition and retentionchallenges, this role was made for you As our Head of Affiliate Marketing and E-commerce, you'll be the mastermind behind our DTC strategy, execution, and driving growth across multiple channels. You'll have the unique opportunity to shape the future of our brand, optimize conversion funnels, and leave your mark on the rapidly evolving e-commerce landscape. Your strategic prowess, paired with hands-on tactical brilliance, will be the driving force behind our success. This is an incredible remote opportunity to work for a US-based company. What You'll DoDevelopandexecutethe overallDTC strategy, with a primary focus oncustomer acquisition and retention. Take ownership of existing customer acquisition channels:paid ads, display ads, SEO,affiliate marketing, andinfluencer marketing, identifying opportunities for improvement and growth. Oversee and manage a team responsible for customer acquisition and retention efforts that employ tactics to increase customer loyalty, repeat purchases, and customer lifetime value. Collaborate with cross-functional teams, including sales, marketing, technology, design, and finance, to align strategies and achieve common goals. Drive the development of effective funnels, compelling offers, and high-converting landing pages to maximize customer engagement and conversion rates. Lead ad buyinginitiatives,optimizing campaignsto achieve targetedROIand growth objectives. Implement affiliate marketing programsto expand brand reach and drive incremental revenue. Utilizedata-driveninsights forforecasting, budgeting, and continuousoptimization of DTC efforts. Monitor industry trends, emerging technologies, and best practices to stay ahead in the rapidly evolving e-commerce landscape. Monitoring performance analytics, website traffic, and product performance; and Managing the website and online store. Implement performance tracking mechanisms and KPIs to measure the success of various marketing initiatives and provide valuable insights for future planning and strategy refinement. Conduct thorough market analysis and competitor research to identify potential opportunities and challenges, contributing to the development of long-term planning and positioning in the e-commerce landscape. Own and improve how we convert our prospects into customers. Working closely with sales and the UX/UI team, you'll identify, test and roll out improvements with a focus on messaging, pricing, and UX. Use Google Analytics, Google Tag Manager, and Triple Whale to measure and improve CAC, MRR, and LTV. Responsible for end-to-end performance marketing strategy and management, with a specific focus on email marketing and referral programs. What You NeedExtensive knowledge of e-commerce best practices,funnels, landing pages, andconversion optimization techniques. Experience withad buyingand managingperformance marketing campaigns. Understanding ofaffiliate marketing. Proven track record of successfulDTC strategy developmentandexecution,with a focus oncustomer acquisition and retention. Proficient in usingdata analytics. Has a proven track record ofdeveloping and growing digital DTC brands. Strategic thinker with the ability to translate ideas into actionable plans and results. Excellent leadership andteam management skillsto guide and motivate a high-performing team. Minimum of 6 years of relevant experience in e-commerce or related fields. Salary & BenefitsCompetitive salary. This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with TLNT. Work from home. Monday through Friday, 8 am to 5 pm (/- 1 hour accepted) - PST. Additional perks and benefits. The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better. J-18808-Ljbffr
