.Hi there! We are Scale Up and our client is looking for a Head of Digital Marketing.About The CompanyOur Client is a dynamic and rapidly expanding eCommerce company headquartered in the United States. They specialize in designing, manufacturing, and selling an extensive range of children's toys on Amazon US and through their own online store. With a diverse portfolio of over 100 products, they have successfully achieved a revenue of over $80 million USD. Their mission is rooted in the principle of continuous improvement—whether it's enhancing their team, refining their processes, or expanding their market presence. As they solidify their leadership in the US market, they are also setting their sights on new opportunities in other regions and countries.About The PositionOur Client is looking for an experienced and visionary Digital Marketing Manager to lead their marketing initiatives and drive business growth. This role will oversee all marketing strategies, optimize campaigns, and enhance brand presence. The Digital Marketing Manager will play a crucial role in navigating consumer trends, managing marketing investments, and leading a dynamic marketing team to achieve the company's goals.Key ResponsibilitiesDevelop and execute channel-specific growth strategies.Lead customer acquisition and retention efforts, focusing on increasing LTV.Manage the marketing budget to maximize ROI and ROMI.Create and implement strategic marketing plans aligned with company goals.Foster a collaborative marketing culture and provide leadership to the team.Collaborate with product teams for improvements, updates, and R&D initiatives.Drive revenue growth and margin improvement through targeted marketing efforts.Monitor and optimize product performance metrics.Skills And QualificationsBachelor's degree in Marketing, Business Administration, or a related field.Must be fluent in English, with advanced skills in both verbal and written communication.7+ years of progressive experience in marketing, preferably in e-commerce.Proven leadership and team management experience.Proficiency in digital and traditional marketing strategies.Strong analytical skills with a data-driven approach to decision-making.Excellent communication skills and the ability to inspire and motivate a team.In-depth knowledge of market trends, consumer behavior, and the competitive landscape.Key Metrics for SuccessRevenue growth and customer acquisition rates.Improved customer retention and lifetime value.Enhanced ROMI and brand awareness.Elevated team performance and collaboration.BenefitsCompetitive Salary: They ensure you're well-compensated and truly valued for your contributions.Flexible Working Hours: Tailored to fit your lifestyle, enhancing both productivity and work-life balance.Work from Anywhere: Whether at home or across the globe, achieve the balance that works best for you