.The Company: Birdman is the leading plant-based supplements and food company in Mexico. We're dedicated to delivering products that are delicious, nutritious, and environmentally friendly. As we experience exponential growth and expand into over 8 countries, we seek the brightest and most talented individuals to join our team. Help us advance our mission to make a positive impact on people's lives and the planet, and come build the next unicorn with us! The Role: As the Head of Ecommerce and Performance Marketing at Birdman, you will spearhead our global digital presence, orchestrating the expansion and optimization of our ecommerce operations across multiple countries and platforms including Shopify, Amazon, MercadoLibre, and Walmart. Reporting directly to the Chief Revenue Officer (CRO), you are tasked with crafting and implementing innovative strategies that enhance traffic, improve conversion rates (CVR%), enrich customer experiences, and maximize customer lifetime value (CLV). Your strategic leadership will be crucial in driving our international expansion, leveraging cutting-edge marketing techniques and ecommerce solutions to ensure the success and scalability of our digital channels. The Ideal Candidate: You are a visionary leader with exceptional analytical and strategic skills, deeply experienced in ecommerce and performance marketing. Your expertise extends beyond managing teams—you are hands-on, known for directly engaging in projects and leading from the front. With a proven track record in international market expansion and digital channel optimization, you are adept at enhancing traffic, improving conversion rates, and driving customer lifetime value. Your ability to craft and execute innovative strategies is matched by your drive to mentor and elevate your team, fostering a culture of excellence and continuous improvement. You thrive in dynamic, fast-paced environments and are excited about the opportunity to propel Birdman's ecommerce operations to new global heights. Key Responsibilities:Marketplace and D2C Management and International Expansion: Lead the management and optimization of Birdman's ecommerce platforms, including marketplaces like Amazon and MercadoLibre, eRetailers, and our direct-to-consumer (D2C) store. Spearhead the expansion into 8 new international markets, ensuring each platform delivers a seamless and compelling online experience that accurately represents our products and services.Comprehensive P&L Management: Take charge of the complete profit and loss management for all ecommerce and digital marketing activities. Oversee budget creation and management for marketing campaigns, sales operations, inventory control, fulfillment, and customer service. Ensure all financial activities align with Birdman's strategic growth objectives and operational efficiencies
