.Job Description: Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.Our ambition is to be the best performing, most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building amazing distributor relationships, developing a winning a bolder culture working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in the market.Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade Channel.Diageo is the market leader into the growing categories of Whisky & Tequila. We want to strengthen our position in both categories, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum & vodka.To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to exceed consumers & customers expectations and achieve our daring business goals, which include understand and develop customers passionate about middle class consumers, as well as craft the accurate differentiation to strategic customers with the ambition to gain penetration in TBA.The main purpose of this position is to build a Commercial Transformation strategy that prioritizes the value generation of our RTC through the accurate diagnosis, design and implementation/management of initiatives and alignments to improve commercial, logístical, supply and working capital opportunities, positively impacting share, execution and P&L establishing a competitive advantage to accelerate Penetration in TBA.Develop a value creation plan looking for new joint opportunities with new or existing partners with the complete customers' ecosystem mapped, working collaboratively with the extended commercial team, finance, supply, ensuring the right capabilities and resources to carry out the interventions and achieve the established outcomes focusing on digitalization and winning in the point of sale with shoppers and consumers