No Relocation Assistance Offered
151912 - Del.Miguel Hidalgo, Mexico City, Mexico
Do you want to make a difference in the lives of people and their pets?
What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Hill's is the place to be!
Hill's Pet Nutrition is a multi billion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet, Science Diet, and Healthy Advantage brand pet food.
Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide.
Our company is a globally recognized Best Place to Work.
We're looking for a passionate and dynamic Brand Manager to join our CASACA (Central America, South America & Caribbean) Marketing team.
This role is a strategic thinker and an innovator who wants to inspire others and make an impact in the Company's growth.
The Brand Manager is responsible for the development of marketing strategies and plans across all operations to achieve the financial and marketing objectives of the region under his / her responsibility.
Leads the development of sub-brands strategies including Innovation Grid, Brand activations, Promotional Events, Media and 6P strategies, taking into consideration the business dynamics and opportunities.
What you will do
- **
Brand Strategy** - Develop, align and execute brand marketing plans for the country; Set KPI's to track (6P's) and the actions plans to close the opportunities; Collaborate with CDO/sales analytics in tracking these metrics.
- ** Go-to-Market & Integrated Marketing Communications** - Lead brand team in new product launches, line extensions & reformulations; Lead updates/localization of 6P's and customer long lead decks; Lead marketing creative briefs for brand activation
- Work closely with the agency and define powerful and compelling briefs to amplify locally the regional innovation pipeline.
- ** Retail & Sales Activation** - Adapt and develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution; Present GTM activation plans and commercial components of new products
- ** Insights & Analytics**:
- Develop strong business and functional understanding of both: the maintenance & the therapeutic brands, understanding condition segments (eg weight), our products and the competitive set, and develop plans to address issues/opportunities Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus; Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
- ** Customer Engagement** - work closely with distributors marketing counterparts to align on strategies, branding and consumer experience.
Present & review current portafolio, communication grids and upcoming launches.
- ** Commercial Planning and Monitoring** - Support annual budget planning process; Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights; Recommend areas for brand improvement and remediation
- Performs other duties as assigned
- Complies with all policies and standards
- Lead and develop the local marketing team (IBE Specialist + Associate Brand Manager)
Required Qualifications
- Bachelor's Degree
- At least 5 years Basic qualifications include: 5+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
- Strong cross functional collaboration and influence ability
- Advanced communication and interpersonal skills
- Managing ambiguity
- Proficiency with numbers, metrics and spreadsheets
- Experience managing teams & direct reports.
Preferred Qualifications
- MBA/ Marketing Diploma
- Experience in CPG, pharmaceutical, or veterinary professions
- Pet Industry knowledge and experience
- Experience working with Cross functional Teams
- Experience designing strategy
- Being able to influence and inspire others
LI-Hybrid
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law
Work that matters, fueled by passion for pets!
At Hill's we have a purpose.
Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people.
Founded more than 75 years ago with an