WHAT WE ARE LOOKING FOR:
- As an Ice Cream Brand Assistant, you will support the Ice Cream Manager to develop and execute brand strategies.
You will work on an on-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors).
Develop and land projects in short-time frames, working with cross functional teams with a mindset of creating strong future growth plans.
Location: Bosques, Mexico City
WHAT YOU WILL DO:
- Strategic Planning:
- Support the Brand Manager in executing the strategic vision for the brand-
- Leading brand yearly planning-
- Competitor and customer insights analysis-
- Develop new business opportunities-
- Gather relevant information and analyze market data to identify issues and opportunities that will drive critical decisions.Operational Planning:
- Preparing and submits Activity Plans on brand level-
- Responsible of the execution of brand innovation funnel, leading the innovation project team to deliver superior products-
- On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors)-
- Owns and drives preparation and execution of full package to consumer/shopper for national promotions, launches, relaunches, activations, and communication-
- Developing mix & and deploying innovation projects flawlessly-
- Actively contributing to Business Teamwork-
- Responsible for shares development-
- Responsible for an accurate budget management.-
- Price monitoring (positioning vs competition - channel perspective)-
- Executes Brand Activations 360 degree.-
- Lead cross functional teams (Finance, R&D, Trade Marketing and Media) to accomplish project/brand objectives.WHAT YOU´LL NEED TO SUCCEED:
- Bachelor's degree in marketing, finance, business, or a related field require.-
- Fluent English required-
- Ability to work with cross functional teams.-
- Ability to work in a fast-paced team environment with demanding project schedules.-
- An independent worker/self-starter, striving to go the extra mile to deliver excellent performance.-
- Display excellent influencing, communication skills and leadership towards cross functional teams.-
- Strong interpersonal skills motivated to work in harmony with the team by showing a good "what-how" balance in delivering successful results.-
- A proactive, collaborative, resourceful and "can do" attitude.-
- A high attention to detail, process-oriented, and a motivated self-starter.NOTE