As a Marketing Associate at IdeaScale, you will collaborate with the Marketing, Account Management, and Sales teams to design and execute lead generation campaigns that drive demand and business growth. In this role, you'll create marketing content, optimize email strategies, and manage targeted campaigns to engage prospects and clients while maintaining brand consistency.Success in this role depends on your ability to efficiently execute campaigns, manage multiple priorities, and deliver measurable results in a fast-paced environment. This is an exciting opportunity to contribute to IdeaScale's growth and make a meaningful impact.Responsibilities:Generate and Nurture Sales LeadsGenerate high-quality leads for our sales team to achieve sales targets.Create and execute marketing campaigns that drive sales leads and increase prospect & client engagement.Develop and Implement Effective Marketing StrategiesEstablish and monitor best practices for email content, design, and deliverability.Collaborate with various departments to ensure that email marketing campaigns are implemented effectively and efficiently.Develop optimized, targeted, and dynamic marketing campaigns to build brand awareness, solicit lead interest, and generate demand.Create High-Quality Marketing ContentCreate marketing content for various channels such as whitepapers, case studies, and social media updates.Assist in maintaining and updating marketing collateral, ensuring consistency in brand messaging.Stay Updated and CollaborateStay on top of the latest marketing trends and technologies.Collaborate with cross-functional teams (sales, product, account management) to ensure brand consistency.Software Proficiency:Experience with marketing and design software such as CanvaFamiliarity with customer relationship management (CRM) tools. Hubspot is a plus.Skills and Qualifications:Marketing ExpertiseManage multiple priorities and projects in a fast-paced environment.Creative thinker, team player, detail-oriented, organized, self-motivated and effective communicator.Fluent in written and spoken English with strong interpersonal skills.Education and Experience:Bachelor's degree in Marketing, Business, or a related field.2+ years of experience in marketingIf you are a creative and results-driven marketing professional looking to make a significant impact in the enterprise space, we invite you to apply for this exciting opportunity at IdeaScale. Please submit your resume, cover letter, and a portfolio of relevant work.
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