.Overview:As one of the world's leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We've been driving innovation in analytical instrumentation for 60 years now. Today, worldwide more than 7,000 employees are working on this permanent challenge, at over 90 locations on all continents.Bruker BioSpin, as part of the Bruker Group, is a high-tech international company and the world-leading manufacturer of complete solutions in Magnetic Resonance Nuclear Magnetic Resonance (NMR), Electron Paramagnetic Resonance (EPR) and Preclinical Magnetic Resonance Imaging (MRI).We develop high-tech analytical measuring instruments and methods that are used in many fields, from medical technology to materials science and food research.**Responsibilities**:New opportunity based in Mexico for an Insides Sales Representative is responsible for driving revenue growth and customers satisfaction within the Bruker Biopsin (BBIO) organization. Growth needs to be achieved in the broad definition of the BBIO 'After-market' product segment. Will deliver targeted sales campaigns to increase market penetration with our end-to-end portfolio consisting of Consumables, Services, Software, Accessory upgrades and other Aftermarket products and Services.Engagement in the Pre-Sales phase is also part of the Inside Sales responsibility, including Managing the lead queue from Marcom (inbound) and Generating new leads by identifying and initiating prospect engagement (outbound), Nurturing and distributing to the appropriate Sales representative as defined in Sales Rules of Engagement.Primary Objectives:Top line growth of both Revenue and New order bookingExecution of sales campaigns whilst keeping acutely aware of any cross- or up-selling opportunitiesContribute to a increase in Net Promotor ScoreEvaluate marketing-qualified leads and take appropriate actions as described in BBIO lead management and customer relationship processes using appropriate toolsRecommend and support changes in processes that improve productivity**Responsibilities**:- Develop existing and build new customer relationships ensuring Bruker is seen as a long-term business partner.- Work closely with the sales, Market Product Management and MarCom teams to leverage further growth opportunities and identify wins- Provide Number of Bookings Forecasts for Inside Sales-owned opportunities- Coordinate multi-department projects to meet deadlines- Actively participate in an open-communication environment- Ensure customer brand consistency and drive customer loyalty to Bruker- Ensure sales, finance and legal policies and procedures are met- Other duties as may be defined which are broadly in line with the duties and objectives above