.ROLE SUMMARYThe person in this role will partner with commercial teams to ensure the delivery of high-quality strategic business decision support, including investment decisions and commercial strategies and tactics.As a member of the Integrated Insights & Strategy organization (formerly Business Analytics & Insights), this colleague will work with Marketing, Commercial Finance, Digital COEs, Chief Business Officer COEs, Advanced Analytics and Data Science teams and other analytics functions as necessary to deliver insightful analyses and recommendations that can be acted upon by the commercial organization.The person in this role will assist to frame, investigate, and answer key business questions through data, market research and analytics, regionally (LATAM) or within countries.
These analytics will include a combination of primary market research, key performance tracking, and customer data mining, among others, to fully understand, generate insights, and contribute to franchise strategy.This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business.
The position requires a deep understanding of data analysis, reporting, and data visualization tools, as well as the ability to communicate insights effectively to both technical and non-technical stakeholders.The successful candidate will join Integrated Insights & Strategies (IIS) colleagues worldwide that are dedicated to helping to drive business through proactive thought leadership, innovative research capabilities, and the ability to communicate complex and dynamic information in new and creative ways.ROLE RESPONSIBILITIESRole definition and Key Accountabilities include, but are not limited to:Market AnalyticsPartner with key stakeholders to support the execution of market research and data analytic plans and manage the research process, regionally and within countries.Apply various types of primary market research techniques, both qualitative and quantitative, to answer key business questions.Lead data-driven analyses to uncover trends, identify opportunities for optimization, and recommend strategic business actions.Prepare and maintain regular reports and dashboards to track key performance indicators (KPIs), business metrics, and operational performance.Forecasting/Operating Plan SupportIn partnership with key Pfizer stakeholders, support Long Range Forecast (LRF) and Operating Plan activities.Ensure accurate performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.Insights & Strategy Support:Work closely with business leaders and stakeholders to understand business challenges and objectives, providing actionable insights based on data analysis.Design and conduct ad-hoc analyses to address specific business questions and support decision-making across different business functions