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**Responsibilities**:**The Opportunity**- Lead marketing strategy for Lays, Doritos and Platforms (such as Flamin Hot) across LATAM by fostering coordinated collaboration and best practices among the OU´s by a leaner and agile marketing WoW ensuring SOM and AOP targets.- Support the definition of the correct portfolio innovation pipeline, flavors and big bets according to the consumer's needs next to key partners such as Commercialization, R&D and DX.- Download and execute in time and manner, the brand strategy transformation programs in hand with Global Brand Marketing Teams.- Leverage on multiple resources to ensure the markets execute 360° marketing campaigns leveraging efforts from Global and Create Markets.- Design and execute learning paths to understand the brands development to define new growth plans for H2-H3- Lead ways to optimize resources across Create and Deploy markets to maximize A&M usage.
**Your Impact**As L&S Marketing Strategy for Lays, Doritos & Platforms your scope would consist of:- Lead the big bets programs to guarantee WoW and agenda prioritization across Create and Deploy Markets, and partners such as R&D, DX and Commercialization.- Drive harmonization and ensure the needs of Deploy Markets are considered in each campaign by developing robust playbooks with extensive guidelines on the use of the campaigns and strategy behind each asset.
Lead on production, rotoscoping, rights and royalties to enable each campaign through the region.- Ensure roll-out of global capabilities/ priorities for the brand, in time and manner for Create and Deploy Markets.- Support IPP agenda during the year to ensure alignment for Lays, Doritos and Flamin Hot for Create Market.- Be the guardian to assure the correct communication and usage of the brand assets across LATAM leveraging the Brand Diamond and Brand Books as main asset