Lala - Jefe De Estudios De Mercado

Market research, qualitative research, consumer behavior, data analysis | research agencies, consumer trends, strategic reports, competition. Our client is a leading player in the FMCG industry. With over 6000 employees, they have made a significant impact in the market in Mexico and are known for their innovative approach and commitment to quality.Conduct in-depth market studies to understand consumer behavior, develop comprehensive strategies to optimize product positioning, and collaborate with marketing and sales teams to implement strategies. Analyze performance metrics and adjust strategies as necessary. Present findings and recommendations to senior management. Stay updated with the latest trends and competitor strategies in the FMCG industry. Participate in the planning and execution of promotional activities. Ensure compliance with company policies and regulations.Key ResponsibilitiesConduct market studies and analyze dataDevelop strategies to optimize product positioningCollaborate with marketing and sales teamsPresent findings and recommendations to senior managementStay updated with industry trends and competitor strategiesParticipate in promotional activitiesEnsure compliance with company policies and regulationsRequirementsDegree in Marketing, Business, or a related fieldProven experience in market research, preferably in the FMCG industryStrong analytical skills and ability to interpret dataExcellent communication and presentation skillsKnowledge of market research tools and methodologiesInnovative mindset and ability to think strategically#J-18808-Ljbffr