Información de la Compañía At Bridgestone, you are always Free to Be Our customers, communities and society are becoming ever more diverse, and a sustainably strong workforce must mirror this diversity. That is why we're committed to cultivate an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, or any other legally protected factor.
Learning about Bridgestone Bridgestone Americas and its subsidiaries manufacture, sell and service Bridgestone and Firestone and associate brand tires to meet the needs of their customers, maintaining wholesale and original equipment sales operations across a broad line of products, including passenger, light truck, commercial truck and bus, agricultural, motorcycle, kart and off-the-road tires.
We are committed to Bridgestone Group's mission, "Serving Society with Superior Quality." Our goal is to offer the best for our customers and to society, not only in terms of our products, services and technology, but in all our corporate activities.
The Bridgestone Americas international footprint includes manufacturing and sales subsidiaries located in Argentina, Brazil, Chile, Colombia, Costa Rica, and Mexico, with additional offices throughout Latin America and the Caribbean that build the "Bridgestone Americas Tire Operations (BATO-LA)" division, conformed by 5 tire manufacturing and 3 retreading plants throughout the region, 6 commercial and administrative offices; more than 8,500 employees and 2,500 points of sale throughout Latin America, including company's stores and an extensive network of distributors .
Around the world, at Bridgestone, more than 140 thousand collaborators are focused on offering advanced solutions for a world in motion, contributing our experience and innovation to position ourselves as undisputed leaders in Mobility Solutions, guided by the Bridgestone Essence and by our passion to Serve to the Society with Superior Quality.
For more information about our positions visit:
https://www.bridgestoneamericas.com/en/careers
Responsabilidades The Sr. Branding & Marcom Manager is a dynamic thought-leader energized by ambitious, creative ideas and storytelling, but also with a strong business acumen and driven data for results, hands-on profile.
In this role, the Sr. Branding & Marcom Manager will drive the ideation of high-profile innovative and culturally impactful brand and content marketing campaigns that align with both show-specific branding as well as driving engagement with new and existing fans. Moreover, it´s a main leader to put all demand (marketing & sales plans) together towards goals and objectives of the Bridgestone Latin America North (BS-LAN) region .
As part of the team, beholds the responsibility for ensuring that BS-LAN has, and executes, a local/regionally aligned, insight driven and validated communication strategy to:
Build a clear and differentiated positioning for Bridgestone, Firestone & Bandag product brands, and our services & solutions; Drive awareness growth of Bridgestone, Firestone & Bandag ahead of competition; Create increased desire in the marketplace among our target audiences based on customer/consumer insight and superior value proposition based communication. The Sr. Branding & Marcom Manager will ensure that all marketing plans and polices are aligned to organization's strategic objectives; and will be responsible for engagin with our Category Managers, Business teams and all LA team, while develop direct reports and guarantee the talent pipeline.
Moreover, as leader, maintains a climate that attracts, retains and motivates top quality teammates.
Key Responsibilities Establish, implement and measure the effectiveness of marketing campaigns (online & offline) that drive awareness and acquisition, engagement, and adoption/trial platforms/products. Develop insight-driven, client-facing narratives that highlight the mutual benefits of the products. Work at the strategic level (generating bold and innovative ideas for growth and scale) and at the tactical level (managing advertising campaign execution, creating campaigns, analyzing traffic data and solving problems). Provide insights on marketing campaign performance and return on investment. Collaborate closely with categories and business teams to manage simultaneous time-sensitive projects. Work closely with the A&I team to define top performing metrics, and deliver to a plan to optimize success. Assess customer behaviors and the needs of business and categories teams to build an active pipeline that supports acquisition growth, customer engagement, and market awareness. Guide BS-LAN strategy, roadmap, and execution of integrated marketing technologies, platforms and data needs. Translate marketing technology investments into direct and measurable business results; Develop and enhance framework for enterprise marketing budget / spend allocation for all customer acquisition channels; Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers. Define the data structure together with the IT team to ensure the concise capture of consumer data, mapping different BS-LAN Data Sources to build a unified view of the Consumer. Partner closely with A&I, Trade Marketing, Commercial and Finance teams to develop models for use in forecasting, CAC, LTV and ROI measurement as well as Propensity and Predictive models. Develop and maintain data and reporting processes, promoting data integrity best practices for maintaining a healthy database. Lead projects together with BATO-LA team for post purchase stages on consumer journey. Connect & engage with key stakeholders, both internally and externally, including customers. Promote Marketing Team engagement, acting as guardian of BS culture and principles. Lead and engage direct reports: ensuring the development of functional and leadership skills, providing direction and resources and removing barriers. Be an active member of the MLT (Marketing Leadership Team), influencing and driving the marketing team's agenda. Responsible for Brand & MarCom area OPEX and investments. Requisitos Mandatory qualifications: Desired: Bachelor's degree in Business, Marketing and correlates Previous experience in Marketing roles (including brand & mkt communication) for at least 8 years (minimum 4 years as manager); preferred with Trade MKT, Customer MKT and/or Pure Marketing experiences. English fluency Have proven expertise in building brands through development of innovative and competitive integrated media campaigns (media, PR, digital) with copy and creative development. Significant experience developing and executing digital programs. Experience in FMCG companies (local level; regional desired). Tire Market experience it's a plus; Previous people management experiences; Enthusiasm to work with people from diverse cultures and ability to effectively communicate regionally / globally; Expertise in Digital platforms Consumer / Commercial communication development (B2B, B2B, B2B2C media planning) Understanding and usage of emerging channels (omnichannel) Experience managing global/regional brands Manage Creative Process, advertising campaign deployment Regional and global interactions background People management experiences Customer face experiences Corporate Competencies: Managing ambiguity and VUCA environment proven results Regional and global interactions background People management experiences: Developing Direct Reports - Building Effective Teams Business Acumen Action Oriented Drive for Results Decision Quality Influencing without Authority What We Offer You Responsibilities from Day 1. A truly global work environment. Continuous coaching & mentorship. A dynamic and respectful work environment. Flexible work arrangements Promote agility and work/life effectiveness and your long-term well-being. Diverse and inclusive team.
#J-18808-Ljbffr
