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***Responsibilities**:- Own the digital marketing portfolio from ideation to implementation- Collaboration with the Sales division to drive increased revenue conversion- Ongoing coordination with external vendors, printers and mail houses to coordinate various direct mail marketing, invoicing, drop scheduling and strategy efforts.- Bi-cultural and bi-lingual translations- Responsible for overseeing monthly digital and direct mail touchpoint and call volume budgets against hard marketing costs.- Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budget and constraints- Analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and strategic partners as needed- Develop, manage and implement products, programs, marketing strategies and campaigns including, but not limited to, brand creation, marketing plans, collateral creation, and digital media for multiple global brands and strategic partners.- Plan and execute initiatives to reach the target audience through appropriate channels (print, digital, web, social media, etc.
)- Overall responsibility for brand management and brand identity across multi-media efforts- Preparing online and print marketing campaigns (preparing a wide-range of marketing materials)- Strategizing the creation, implementation and ongoing updates to dozens of nurture and triggered automated digital campaigns- Collaborate with Sales and Operations to help meet performance objectives- Develop, execute, and analyze marketing plans and programs.- Collaborate with key clients to help meet the objectives of strategic programs, obtaining the proper design, operational and implementation approvals needed.
**Requirements**:- Minimum Education required: College Degree or equivalent.- Bilingual - Spanish & English required- Valid Visa (likely to travel to the US)- 5+ years of digital marketing experience- 1-3 years' Marketo or marketing automation software experience preferred- Strong analytical skills and data-driven thinking- Strong written and verbal communication skills- Ability to manage a varied workload- Sense of autonomy and independency.- Leverage business relationships and relationship management skills- Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
**Who We Are**:Welcome to **_arrivia_**.
We specialize in making brands better through the power of travel.
With more than 55 years of combined experience, we're a merger of three powerhouse brands (in case you've heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations.
With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff