.The Senior Marketing Manager in LatAm helps drive local marketing strategy, leads campaign development and execution, as well as drives cross-functional projects for the market.
This role will work closely with product, operations, comms teams locally and globally to develop market level strategies across LatAm, that will help TikTok New Product to grow its brand and business.This is a pivotal role in the team, and will require a deep understanding of consumer marketing techniques and principles, with a particular focus on audience insights, campaign strategy & planning, project operations, and execution & reporting.
The Marketing Manager will work with Global Marketing Team and the Regional Marketing Team to identify key priority campaigns and marketing initiatives to drive long term growth for the business.
This role will need to lead and coordinate with internal stakeholders as well as agencies and partners to develop campaigns and strategies to grow TikTok's new business.
This is a senior marketing role with scope over all aspects of the consumer brand and funnel.- Developing and executing overall music marketing, brand partnerships & sponsorship strategy for Spanish-Speaking LatAm- Execute music marketing plans to support the growth of the Music business of Bytedance in the region.
Develop knowledge and understanding of the brand for new product launches, services developments, promotional propositions, and strategic partnerships.- Manage all social media channels, content and influencers.- Own annual marketing plans, including social media, partnerships, cobranding, media campaigns (on/off), creating value propositions, likebilities campaigns, product marketing campaigns, among others.- Building, managing and reporting on yearly, bi-annual and bimonthly budgets.- Collaborating with global marketing, product, operations and other cross-functional teams to develop impactful projects beyond the marketing organization- Analyzing the effectiveness of marketing campaigns and activities to better optimize budget & performance, draw insights, and communicate data-driven, actionable takeaways that support the business goals.- 6+ years' work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management- Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics- Data and Insights driven, ability to synthesise data into strategy and execution.- You have excellent knowledge of the digital advertising industry- You are passionate and knowledgeable about the local music industry and the user communities.- Thorough understanding of the full funnel of consumer marketing including Owned, Earned and Paid strategy and execution