Responsibilities:Team Leadership and Management: Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.Campaign Planning and Operations: Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.Campaign Management Expertise: Execute various facets of campaign management, including keyword and ad text creation, negative keyword strategies, website exclusions, URL audits, and GDN campaigns.Budget and Bid Management: Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.A/B Testing and Experimentation: Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.Client Communication: Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.Accountability and Ownership: Take responsibility for the success or failure of the paid search program for multiple client accounts, exercising accountability with limited supervision.Campaign Support and Execution: Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.Reporting and Analysis: Utilize reporting, analytics, and trend tools daily to track campaign results, conduct data analysis, and present findings in weekly client calls.Requirements:7+ years of Relevant Experience.Extensive background in paid search marketing, ideally with managerial experience or overseeing direct reports.Demonstrated experience in managing substantial monthly campaign budgets of at least $500k or more.Proven understanding and implementation of competitive reporting tools such as AdGooRoo, The Search Monitor, Compete, and Auction Insights to gather insights and make strategic decisions.Advanced Computer Proficiency: Strong command of advanced computer applications, particularly Microsoft Excel and PowerPoint, for data analysis and presentation.Possession of Google Certifications, including the Google Ads Fundamentals Certification and AdWords Certification, showcasing proficiency and understanding of Google Ads platforms.Proficiency in using various paid search platforms like Marin, Kenshoo, and DS3, demonstrating expertise in managing campaigns across diverse platforms.English C1.When applying, state you found this job on Pangian.com Remote Network.
#J-18808-Ljbffr