Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation.
We are looking for talented individuals to join our team to co-create a future driven by your inspiration with TikTok.
**Responsibilities**:
- Develop and implement strategic music promotion campaigns across various platforms, with a focus on leveraging TikTok, Spotify, and other digital streaming platforms to develop artists and their songs.
- Collaborate with business development and label manager teams to execute content strategy and music promotion plans, ensuring alignment with business objectives.
- Set qualitative and quantitative targets for music promotion campaigns, and monitor progress against these goals.
- Oversee content strategies, providing creative ideas and supervising content executions for artists and marketing campaigns.
- Utilize data insights to identify and promote artists/songs, creating comprehensive music promotion plans that maximize reach and engagement.
- Identify and monitor key digital and social platforms, staying ahead of emerging trends to effectively manage communications with the target audience.
**Qualifications**:
**Minimum Qualifications**:
- Proven experience as a Music Promoter or similar role in the music industry, a strong network of industry contacts is a plus.
- Excellent knowledge of the music industry, including current trends and developments, and the ability to navigate the ever-evolving landscape of music distribution and marketing.
- Marketing expertise to design and implement effective promotional campaigns.
- Solid understanding of the music industry, trends, and the target audience to ensure music promotion is relevant and appealing.
**Preferred Qualifications**:
- Creativity to devise innovative strategies to increase the visibility and popularity of musicians and their work.
- Ability to work under pressure and meet deadlines in a fast-paced environment.
- Digital proficiency, especially with social media platforms and music streaming services, to reach a wider audience and track promotional campaign performance.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.