.The purpose of this position is to ensure the growth and leadership of the oncohematological product portfolio through the development, co-creation, and implementation of innovative strategies that facilitate accelerated access and reimbursement in both public and private markets, while ensuring the profitability of the products under its responsibility and effectively managing available resources.This role is responsible for maintaining the portfolio's growth in the medium and long term by successfully launching new products, line extensions, and new indications within its area, as well as ensuring the proper implementation of strategies through Managers to achieve the established objectives.Key responsibilities:Lead the development and implementation of the hematology strategy, including brand and launch plans, to effectively manage the product lifecycle.Make informed decisions based on data analysis (ATU, IQVIA, INEFAM) to establish productivity indicators (KPIs).Strategically manage the budget to ensure expected profitability while leveraging health system knowledge for accelerated access.Construct the customer journey by identifying key areas for innovative solutions to influence market trends.Drive cross-functional alignment with a strategic vision, developing ambitious commercial plans, including omnichannel strategies.Foster long-lasting collaborative relationships across functions, ensuring alignment with business processes and compliance with regulatory requirements.Why You? Basic Qualifications:Solid marketing experience within the hematology-oncology pharmaceutical sector.Experience leading high-specialty sales teams.Proven experience in hematology-oncology, including successful launches of high-specialty (innovative) products in both public and private markets, accelerated access and reimbursement strategies for high-specialty products in public and private sectors, line extensions, new indications, and presentation switches in the public market, experience managing rare (orphan) diseases.Advanced English proficiency.Familiarity with digital transformation and omnichannel strategies, along with proficiency in Microsoft Office.Desired Skills:MBA/ Master in pharmaceutical marketing.Experience with Multiple Myeloma products.Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people