.Lead Generation & Business Development Coordinator - Client: Video ProductionDepartment: Boutique ClientEmployment Type: FreelanceLocation: LatAm - MexicoReporting To: Client via MagicCompensation: $7.00 / hourAbout the Client: Our client is a respected video production company specializing in creating high-quality content for diverse industries including transportation, tech, education, and consumer products. They've built their reputation through exceptional cinematography and creative direction, serving a distinguished portfolio of clients. Looking to scale their operations, they seek support in business development while maintaining their focus on delivering outstanding video production services.Why this role exists: Our client needs a dedicated Lead Generation & Business Development Coordinator to systematically build and nurture their client pipeline. This role is essential for maintaining consistent outreach and relationship management during busy production periods, ensuring business growth through effective prospect targeting and follow-up. The position will enable the company to scale efficiently while the creative team focuses on their core expertise in video production.The Impact you'll make:Prospect Research & Lead Generation:Utilize Apollo to identify and research qualified prospectsSet up and optimize targeting filters for key industriesBuild and maintain prospect databasesResearch and validate contact informationTrack and report on lead generation metricsEmail Outreach Management:Execute strategic email campaignsWrite and optimize outreach messagesManage systematic follow-up sequencesTrack response rates and engagementMaintain professional communication standardsBusiness Development Support:Schedule qualified meetings via CalendlyMaintain detailed prospect recordsCoordinate with potential clientsMonitor pipeline progressUpdate CRM/spreadsheet systemsCampaign Optimization:Track campaign performance metricsRefine targeting criteriaOptimize email templatesReport on outreach resultsSuggest process improvementsSkills, Knowledge and Expertise:Required:2+ years of business development experience1+ year lead generation backgroundProven track record with Apollo or similar platformsDemonstrated success in email outreach campaignsAdvanced Google Workspace proficiencyExperience maintaining prospect databasesWFH Set-Up:Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up