Lead Management Specialist

Lead Management SpecialistSummary:Capture and Enter Leads: Ensure timely and accurate capture and entry of all incoming leads into our lead management system (Salesforce), including comprehensive recording of lead information and interactions.Lead Distribution: Collaborate with the sales team to distribute qualified leads to the appropriate sales representatives or teams, ensuring alignment with their expertise and territories.Lead Tracking and Management: Continuously monitor and track the progress of leads through the sales funnel, updating their status, recording interactions, and ensuring timely follow-up from the sales and marketing teams.Reporting and Analysis: Generate regular reports on lead performance metrics, such as lead volume, conversion rates, and ROI on lead generation activities, and provide insights and recommendations for optimization.Process Optimization: Identify opportunities to streamline and improve lead management processes, including lead capture, qualification, nurturing, and handoff, and implement solutions to enhance efficiency and effectiveness.Collaboration and Communication: Foster open communication and collaboration with sales and marketing teams to ensure alignment on lead management strategies, goals, and objectives.Qualifications:Bachelor's degree in Marketing, Business Administration, or related field.Experience in sales, lead management, sales operations, or a related role.Strong understanding of B2B sales processes and lead management best practices.Proficiency in using CRM systems (Salesforce) and marketing automation platforms (Pardot).Excellent analytical skills and ability to interpret data to drive decision-making.Exceptional organizational skills and attention to detail.Effective communication and collaboration skills, with the ability to work cross-functionally.Proven ability to thrive in a fast-paced, results-oriented environment.Competencies:Communicating EffectivelyProblem SolvingTeamworkTechnical Skills#J-18808-Ljbffr