**Licensing** Strategy:- Develop and execute the licensing strategy in alignment with the company's goals and brand positioning.- Identify potential licensing opportunities and target markets to expand the brand's reach.- Conduct market research and competitive analysis to stay updated on industry trends and opportunities.- **Partnership** Management:- Identify and negotiate licensing agreements with potential partners, including manufacturers, distributors, and retailers.- Collaborate with legal teams to ensure the contracts and licensing agreements are properly drafted and executed.- Manage ongoing relationships with licensing partners, ensuring compliance with contractual obligations, and maintaining positive partnerships.- **Product** Development and Merchandising:- Work closely with licensees and internal teams to develop licensed product lines that align with the brand and target market.- Guide the product development process, from concept ideation to final product launch, ensuring quality and brand consistency.- Collaborate with marketing and sales teams to develop merchandising strategies that drive product visibility and sales.- **Financial** Analysis and Forecasting:- Conduct financial analysis and forecasting related to licensing and merchandising activities.- Monitor sales performance, royalty revenues, and expenses associated with licensing partnerships.- Prepare reports and provide insights to management on licensing revenue, profitability, and market trends.- Brand Compliance and Quality Control:- Ensure adherence to brand guidelines and quality standards across all licensed products.- Conduct regular product quality control checks and monitor consumer feedback to maintain brand integrity.- Implement measures to protect the brand from unauthorized use and infringement.- **Marketing and **Promotions:- Collaborate with marketing teams to develop and implement marketing campaigns to support licensed product launches.- Coordinate promotional activities with licensees and retailers to maximize product visibility and consumer engagement.- Monitor marketing effectiveness and adjust strategies as needed to drive sales and brand awareness.- **Contract Administration and Legal Compliance**:- Maintain accurate records of licensing contracts, agreements, and related documentation.- Ensure compliance with legal and regulatory requirements, including intellectual property rights and licensing regulations.- Stay updated on changes in licensing laws and industry standards to proactively address any legal and compliance issues.- Team Collaboration:- Collaborate with cross-functional teams, including marketing, legal, design, and operations, to ensure successful licensing and merchandising activities.- Provide guidance and support to internal teams and external partners to ensure effective collaboration and achievement of goals.